Bangkok, Thailand (Asia Pacific), 17 March 2008: Amadeus, a leading global technology and distribution partner to the travel industry, today announced that Deccan, India’s first and fastest-growing Low Cost Carrier (LCC), will now be able to market and sell all its flights on the Amadeus system. Travel agents will have access to all Deccan availability and fare classes.
This partnership makes Amadeus the first GDS in the Indian travel market to have fully integrated Deccan into the GDS booking procedure making it available on the main screen to compete alongside Full Service Carriers, which means travel agents using the Amadeus booking platform do not have to change their established practices to book Deccan. This will save time for agents, improve their productivity and expand Deccan’s offerings of affordable fares and value added facilities to millions of travellers.
Ramki Sundaram, Officiating CEO at Deccan said: “Given the inherent dynamism of the Indian market, we believe aggressive technology adoption is imperative for airlines focused on staying ahead of the growth curve. We have constantly endeavoured to move up the value chain with respect to distribution channels. Our adoption of Amadeus solutions will improve our distribution network while making available differentiated services to our widening consumer base. “
David Brett, President, Amadeus Asia Pacific, said: “The LCC market accounts for 12 percent of all flights and all seats within Asia-Pacific. In India the LCC sector is thriving, and as per Centre for Asia Pacific Aviation’s (CAPA) Outlook report 2007, it is expected to achieve a market share of 70 percent by 2010 – one of the highest in the world. To maximise the possibilities of such a lucrative market, Deccan can now use Amadeus' system to reach thousands of existing and potential travellers through its multi-channel network, giving Deccan customers greater choice.”
Ankur Bhatia, Managing Director, Amadeus India, said, “The low-cost model that Deccan has perfected is ideally designed for markets such as India, which has a rapidly emerging but highly price sensitive middle class.”
“Amadeus’ leadership and a preferred technology partner position in India and at a global level allows Deccan greater visibility and recall among a wider range of travel agencies across the world. In India, Deccan’s home market, Amadeus has a market share in excess of 50% with a penetration to nearly 20,000 booking agents and we are confident that it will have a positive effect on Deccan’s business performance. I believe this will be a precursor to more Indian low cost carriers realising the benefits of providing booking access to agents via Amadeus” said Bhatia.
Notes to the Editor
About Amadeus
A world-leading technology and distribution solutions provider, Amadeus delivers unparalleled expertise to the travel and tourism industry, including leading-edge solutions that cover airlines’ unique business needs, independent of their size, business model or market reach.
Amadeus’ pioneering new-generation Customer Management Solution (CMS) portfolio, Amadeus Altéa CMS, serves network and regional carriers. The Altéa portfolio, based on a pioneering community platform concept, enables improved operational efficiency and increases revenue.
The portfolio consists of the Altéa Reservation, Altéa Inventory and Altéa Departure Control solutions.
Low Cost Carriers also have a specific CMS for LCCs - based on adaptive technology and already used by carriers in Europe and the USA - that provides robust options that easily adjust to their evolving operational requirements.
Further complementing these integrated IT solutions is the Amadeus e-Travel Airline Suite. Over 70 of the world’s leading airlines use the Amadeus e-Travel Airline Suite to power over 250 websites in more than 80 markets.
Other standalone IT solutions include amongst others; Amadeus Revenue Integrity, Amadeus Ticket Changer, an automatic ticket reissue tool, and a full range of ticketing solutions; including e-ticket interlining and ground-handling management technology services.
More information about Amadeus’ solutions for airlines is available at: www.amadeus.com/airlines
About Deccan
Deccan is a part of The UB Group owned Kingfisher Airlines. Deccan’s merger with Kingfisher Airlines has created the single largest airline in the Indian aviation industry, connecting 69 destinations and operating over 570 flights daily with a fleet of 78 aircraft. While Kingfisher serves the luxury segment, Deccan caters to the broadest spectrum of travelers in India and offers value added services at the most competitive fares. The result is a world class airline promising efficient service, the highest standards of safety and on time performance. Deccan presently flies to 64 destinations nation wide with a fleet of 41 brand new aircraft and operates 320 flights daily.
For further information please contact:
LEWIS PR
Kristy Weller
The Bird Group
Tel: +65 6534 7250
Mobile: +65 9069 3844
Email: kristyw@lewispr.com
Joanie Koh
Tel: +65 6534 7250
Mobile: +65 9783 0480
E-mail : joaniek@lewispr.com
|