Bird Information Systems empowers Paramount Airways to launch Frequent Flyer Program

New Delhi (India), 08 October 2008: Bird Information Systems (BIS), a leading technology provider of automated aviation and travel related software solutions, today announced its strategic partnership with Paramount Airways to launch the airline’s Frequent Flyer Program. The program is known as Paramount Royale and brings special rewards for its loyal customers. From the day Paramount Airways started operations, Bird Information Systems, a wholly owned subsidiary of Bird Group, has been a key technology partner for Paramount Airways, which uses its Airline Inventory and Reservations System (AIRS). BIS has been instrumental in providing various software and technology enhancements for airlines and travel trade, and is also in the process of implementing Frequent Flyer Program for various other airlines.

Bird Information Systems has developed its frequent flyer program for the airline on open architecture thus enabling easy compatibility and scalability. The program offers several innovative web-based applications for customers such as cabin upgrade through vouchers that can be redeemed online. Paramount Airways, is giving a new dimension to its frequent flyer program, Paramount Royale by offering Pay By Miles, Member Tier Bonus, Web Check-in, Additional Baggage allowance, Priority tagging of luggage, Lounge Access and Upgrade Vouchers.

Key Benefits to Customers:

1) Increased mileage accumulation
2) The ability to reserve specific seats, such as exit row seats with more legroom, meal preference etc.
3) Free or discounted upgrades to a higher travel class

Commenting on the partnership, Mr. Thiagarajan, Managing Director, Paramount Airways said, “It is indeed gratifying to note that Paramount in its quest of providing value-based service excellence has now introduced its frequent flyer program Paramount Royale. Our esteemed passengers would now get additional benefits as frequent flyers and would find it extremely convenient to redeem their benefits particularly online. Paramount Royale, I am sure, would get our passengers even closer driving us towards higher levels of customer-orientation.”

Elaborating on the alliance, Mr. Ankur Bhatia, Executive Director, Bird Group said, “Our expertise in providing state-of-the-art technology for the travel & aviation industry as well as our continued focus on service excellence has resulted in long standing relationships with our existing customers. This strategic alliance with Paramount Airways is another step in our endeavour to empower airlines with the latest technology to improve their customer services.”

About Paramount Airways

Paramount Airways, promoted by Paramount Group, a leading textile group based in Madurai, is the first Airline in India to fly an all business class service. It is also the first and only airline to launch the New Generation Embraer 170/190 Family Series Aircrafts in India. Mr. Thiagarajan, Managing Director, heads the organization, and is the world’s youngest Managing Director in the airline industry.

Paramount Airways is a premium service airline, market leaders in the South. With 52 flights daily, Paramount presently connects Chennai, Coimbatore, Madurai, Bangalore, Hyderabad, Trivandrum, Trichy, Kochi, Vizag & Ahamadabad. The Airline provides value based service excellence through unparalleled comforts.

Paramount's offering of a brand new aircraft along with all the trappings of a luxurious seat recline, ample leg space between seats and an ethnic signature cuisine ensures that the airline is competitive and attracts the discerning passengers. This pampering experience has enabled the airline to notch up 26% market share in the Southern skies.

The airline is fast emerging as an aspirational brand and will have a pan-India presence by 2009.

The airline has been awarded the prestigious ““The Century International Quality Era” award in the gold category in Geneva in March 2008. It has also won the International ‘Arch of Europe Award’ sponsored by the business Initiatives group, Frankfurt in 2007.

About Bird Information Systems

Bird Information Systems Private Limited, one of the constituents of the Bird Group of Companies, is an information technology and software development company engaged in providing IT services including development and implementation of automated aviation and travel related software solutions.

About Bird Group

The Bird Group was founded in 1971 with the incorporation of Bird Travels. Today, with over 40 years of experience and more than 40 offices supported by over 3500 well trained staff and an impressive clientele of over 500 top corporates, Bird Group can claim to be one of the largest and most diversified entities within the industry in the Indian subcontinent. With businesses as diverse as pioneering back-office processing to being the representative for many of the world’s leading airlines; from managing the backbone of the technological framework for airline IT and distribution to managing crucial relationships of international service providers, Bird Group has ensured that a comprehensive portfolio of service offering has been created to add value to and extensive client base and new ad potential customers. And in recent months, Bird Group has taken bold steps to increasing the value offering while broadening business horizons with new ventures. Today Bird Group’s core business includes Travel Technology, Comprehensive Airline Representation & Management, Hospitality, Passenger Aviation Services & Ground Handling, Cargo Management, Education & Training, Business Consultancy & Luxury Retail. Together, the various companies within these verticals generate a direct revenue in excess of USD 100 Million.

Press Contacts

Amita Tandan/ Tarun D. Nagrani/ Divya Khurana
Text 100 Public Relations
Phone:- 46012000
Email: amitat@text100.co.in
          tarunn@text100.co.in
          divyaK@text100.co.in